ABUP - Feiras de Decoração e Utilidades Domésticas


Based in São Paulo, ABUP – Brazilian Association of Home Utility and Gift Companies –  is a non-profit association encompassing a group of companies of the HOMEWARE segment.

Responsible for promoting the best Latin American fair in the segment, “Home & Gift & Têxtil”, ABUP launches products by main players of our industry and of imports, the best of independent Brazilian design, and presents a complete panorama of trends for the decoration, tableware, home utilities, and textile markets.

Mission To boost the gift, decoration, homeware, and furniture industry. To foster growth of our industry as a whole.
Vision To be a strong and representative association that promotes the development of our industry.
Values Ethics, commitment, helpfulness, courtesy, and social responsibility.