ABUP - Feiras de Decoração e Utilidades Domésticas


SEPTEMBER 07 TO 11, 2023



(HALL 3, STAND D100-E99)

Gileno Design

Gileno Design was founded 20 years ago, operating out of a small design studio, and is now considered one of the largest handcraft decoration companies in Brazil, offering exclusive creations of high-quality artisanal crystal pieces with 24k-Gold application. Gileno is widely recognized for its unique designs and techniques, combining Brazilian beauty and creativity. It regularly participates at various trade fairs, including ABUP (São Paulo), Ambiente (Frankfurt), Maison & Objet (Paris), Intergift (Madrid), Gifts and Life Style (Dubai), and INDEX (Dubai).

With sophisticated details and refined craftsmanship, no model is produced exactly the same as any other, to everyone’s delight.

Company participating under the coordination and support of ABUP

To connect with the brand: GILENO DESIGN - gilenodesignnext@gmail.com


Each piece is much more than a product. It is essentially a fusion of meanings and narratives.

Holaria operates with a culture of creating something new out of the traditional knowledge of the porcelain industry. This is done by combining technological advances in Design and Engineering with the technical and productive capacity of the industry.

Its creations have been awarded and showcased at several fairs and design award events, such as London Design Boom, MOMA New York Store, IF Design Award (Germany), Oscar Niemeyer Museum (Brazil), MOM Paris, Milan Design Week, and the Frankfurt Environment Fair.

Company participating under the coordination and support of ABUP

To connect with the brand: HOLARIA - holaria@holaria.com.br

Home Wish

Customization is 50% of Home Wish’s business.

Decorating one’s home is a process that can involve not only professionals, such as interior designers and architects, but also friends and family. The aim is to make the rooms in our home not only beautiful and welcoming, but also personal and full of details that tell a story. These stories can be about traveling, antiquing, or special items received from loved ones. It was with these details in mind that Home Wish decided to invest in custom-made pieces. Whether through the company’s website or showroom, its customers have the option to make their pieces even more memorable by adding initials or a special date. As with all pieces, personalizing an item means it takes a bit longer to complete the work. After all, the brand’s goal is not to produce pieces in record time, but to produce them with meaning and purpose — it takes longer, but it makes them even more precious.

Company participating under the coordination and support of ABUP

To connect with the brand: HOME WISH - dcorrea@hwdecor.com.br

Luca Millani

Design, elegance and intelligence. These three ideals guide Luca Millani in designing its objects, in the choice of materials, and in the unmatched quality, using glass and gold, and reaching far beyond the limits of simple decorative objects: the purest art of contemporary design.

For roughly 25 years, Luca Millani has been a pioneer in Brazil of this combination of materials in glass, a lifetime dedicated to researching how to work with this medium. Featuring a wide range of sizes, colors, and exclusive designs, the pieces created are stand-outs in interior decoration, combining beauty, sophistication, and good taste.

Company participating under the coordination and support of ABUP

To connect with the brand: LUCA MILLANI - lmillani@uol.com.br

Orfèvrerie Royale

Orfèvrerie Royale, with over 50 years of tradition, offers a portfolio of products featuring utilitarian and decorative pieces made of silver, brass, and stainless steel, all handcrafted to cater to major hotel chains and the luxury market around the world.

In each of its pieces, the brand relies on the expertise of excellence and tradition of its goldsmith craftsmen through incomparable quality and a unique aesthetic.

To connect with the brand: ORFEVRERIE ROYALE - ricardo.correa@orfevrerie-royale.com.br

St. James

Founded in 1976, St. James was born from the belief that the home is the most important place in our lives. The brand believes that our home is our sanctuary — our island of comfort and well-being — which protects us from all the noise and stress of the outside world. Also in the power of that which is beautiful, to lift the spirit, to warm the heart, and to help us live a happier and healthier life. Accordingly, its mission has always been to make the home an increasingly pleasant setting, where we can be surrounded by beauty and meaning on all sides. St. James produces beautiful, high-quality objects to decorate and serve, in an artisanal way, and always with the human touch.

To connect with the brand: ST JAMES - ricardo.saad@saintjames.com.br


Strauss is located in the Vale Europeu region, in the Brazilian state of Santa Catarina, where European immigrants brought the art and craft of producing traditional blown glass. The brand quickly became one of the foremost companies of fine handmade crystals, raising Brazil to international levels in this segment.

In addition to the artisanal crystal manufacturing method that made the brand a benchmark on the domestic and international market, Strauss also offers a line of tableware made with the delicate Bone Porcelain and the “ultra- resistant” Fine Porcelain, ideal for the professional luxury gourmet market. Nobility, tradition, and elegance translated into one-of-a-kind pieces.

Company participating under the coordination and support of ABUP

To connect with the brand: STRAUSS - clau@oxfordporcelanas.com.br


Based in São Paulo, the Brazilian Association of Utilities and Gifts Companies (ABUP) is a non-profit association comprising a group of companies that operate in the HOMEWARE segment.

As the entity responsible for organizing major trade shows in the segment — the ABUP DECOR SHOW, HOME & GIFT, and TÊXTIL & HOME fairs, the Association promotes the latest product launches of the top names in the industry and in imports, showcases the best in Brazilian independent design, and presents a complete overview of trends for the home decoration, tableware, household goods, and home textiles markets.

Through the exchange of ideas and relationships, ABUP encourages and kindles the entrepreneurship of its member brands. Through its partnerships and its events, the most important Brazilian business shows in the sector, it drives its exhibitors internationally and contributes to the growth of the Brazilian economy.