ARCH GALLERY & DESIGN – ABUP SHOW Gathers More Than 60 Decor and Gift Brands in São Paulo
12/08/2026Second edition of the year runs through Thursday at PRO MAGNO in São Paulo’s Zona Norte, previewing trends for Children’s Day and Christmas
SÃO PAULO, Brazil: ABUP, Brazil’s Association of Housewares and Gift Companies, launched the second 2026 edition of ABUP SHOW on Monday, Aug. 10, at PRO MAGNO Centro de Eventos in São Paulo’s Zona Norte.
Scheduled to close Thursday, Aug. 13, the trade show brings together manufacturers and designers from across the country in the decor, housewares, tableware, authorial design, art, textiles and gifts segments.
Geared toward B2B buyers, accreditation for industry professionals remains available on the association’s website throughout the event.
Calendar Strategy
Now in its second edition of the year, the show follows a first installment held in February. ABUP President Jamil Rima called the August timing deliberate.
“The choice of August is strategic because it allows retailers to organize in advance for dates with strong commercial appeal, such as Children’s Day, Christmas and New Year’s Eve,” Rima said.
According to Rima, these dates require planning and portfolio renewal on the part of retailers, making the second half of the year a decisive period for closing deals between exhibitors and buyers walking the show’s aisles.
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